Review: The Makeup Show NYC 2011

James Vincent, artists and models on stage at New York Groove

The Makeup Show was off the hook this year.  It was bigger and badder than the year before and the year before that and allegedly the biggest ever in its 6 year run.  I shopped, laughed, cried (almost), learned life lessons, connected with old friends and made new ones.  Check out the highlights of my experience below:

Sneak Peek

I had the privilege of being invited to a preview hosted by James Vincent (Director of Education & Artist Relations for The Makeup Show) on the eve of the show where he gave us a rundown of what to expect.  I already had high expectations with all of the incredibly talented artists and exhibitors that were scheduled to be there but I was floored when we were told that they were expecting over 6,000 attendees.  That could be a small town!  James also went over some of his favorite products that were going to be available at the show and the new Make Up For Ever Aqua Liner was one of his picks.  I was excited that the liner was included because everyone has been raving about it and I was holding off from purchasing one until the show.  OCC lip tars and Stila Convertible Colors were also in the mix.  We were given a gift bag with his favorites so stay tuned for the full list of his picks on my upcoming video review on YouTube.

After the party is the after party

A model being painted by Make Up For Ever

The Makeup Show hosted a little shindig called New York Groove after the preview with music, cocktails and makeup of course.  Everyone knows that it is not a makeup party until somebody is covered in body paint and Make Up For Ever delivered with three beautiful “puppets.”  Makeup artists representing different brands also showed off their skills and it was great to be able to walk around and see them in action.  The mixing an mingling concluded with the models hitting the stage to show off their final looks.  Did I mention they had mini cupcakes from Baked by Melissa?  It does not get any better than that.

Down to Business

Some of the crowd at The Makeup Show

The preview and after party was just a warm up, it was time for the real deal.  The show started at 9:00 AM on Sunday and I arrived at 9:30AM to a line that was all the way down the block.  They were not joking about expecting a lot of people.  Once I was inside I linked up with my makeup partners in crime Lesley and Reena and started shopping.  There were so many brands offering great deals making it a great place for makeup artists to restock their kits with professional quality makeup and tools for a fraction of the retail price.  Some artists bring rolling suitcases with them to the show.  It is that serious!  Here is a sneak peak at the items that will be featured in my upcoming haul video:

  • Stila
    • Convertible Color – Gladiola
    • Sparkle Waterproof Liquid Eye Liner – Electric
    • Long Wear Liquid Lip Color – Petal and Fiery
    • Lip Glaze – Grapefruit (gift with $50 purchase)
  • Face Atelier
    • Ultra Foundation Pro – #7
    • Ultra Matte (silicone based mattifying spray?! Sounds completely ludicrous so I had to get it)
    • Facade (a new silicone based cream blush) – Livid
  • Smashbox
    • Halo Yellow Color Correcting Hydrating Powder
    • Halo Hydrating Perfecting Bronzer
  • Bdellium tools
    • 925 duet fiber fan brush
    • 733 lash brush
  • Kevyn Aucoin
    • The Sensual Skin Enhancer – SX08 and SX11
    • The Pure Powder Glow – Myracle and Fira

Crowd control

For those of you who were wondering, Make Up For Ever and Inglot were still insane.  MUFE was crowded but at least once you figured out what you wanted you just handed a booklet with your selections to someone who was working at the booth and then went on a line that was removed from the hoopla.  Inglot never learns so their booth was basically a free for all.  As Nene Leaks would say, you have to “bring your street game” just to be able to see the products.  The discount at the booth was larger than the regular pro discount so that adds a few extra levels of crazy to the attendees and makes it a nightmare to shop.  An example of a huge steal were two pre-made matte 40-eye shadow palettes; one contained an assortment of neutrals and the other had a variety of brighter colors.  The palettes cost $137 each (less than $3.50 per shadow) making it an amazing deal for someone who is building their kit without sacrificing quality.

Another hot item was GLAMCOR’s Classic Light Kit.  Bad lighting has plagued me for as long as I can remember which is why I bought a kit for myself a few weeks ago.  Have you seen my last video?  The days of me looking different shades of yellow and green are gone.  It is a great lighting solution for makeup artists on the go since the lights are portable and fit in a cute gray bag that is included with your purchase.  With so many people singing GLAMCOR’s praises, they sold out of this kit on the first day of the show.


With MakeupByRenRen

One of the things that I look forward to the most is being able to meet some of my subscribers and readers.  Your support is what motivates me and has helped open the door to opportunities that I never even considered a possibility.  It is also great to meet the people whose work I stalk follow as well.

One of the first people I subscribed to when I discovered YouTube three years ago was MakeupbyRenRen.  I finally got to meet her at the Graftobian booth where we chatted and snapped some pictures.  She is so sweet and down to earth.  Also in town was Erin from Scandalous Beauty who I discovered on YouTube back in the day and who I blame for putting me on to Billy B and my subsequent obsession (more on his majesty later).  I also met Enkore for the 100th time.  It was actually maybe the 4th time but every time I introduce myself like we’ve never met before ha ha.  Before coming across his channel I had never even considered washing my makeup brushes.  The thought had never crossed my mind and I thank him for bringing me to the light.  Elessa from Pursebuzz was in attendance as well and she is just as bubbly in person as she is in her videos.

Bring on the waterworks

Billy B delivering his keynote

The highlight of The Makeup Show for me was Billy B’s keynote presentation.  If you don’t know who he is you better ask somebody.  Beyoncé, Mary J Blige and Lady Gaga are just the tip of the celebrity iceberg of the faces he has beaten.  Even with all of that street cred, he is incredibly humble and self deprecating and I was moved by his vulnerability as he shared some of his experiences and advice from the stage.  I was on the verge of tears when he told us that there was a woman in the front row who came all the way from Hungary to see him do makeup only to find out that he was only there to speak.  My heart broke for that woman who was literally in tears but not because he was not applying makeup but because she was, like many of us in the room, touched by his soul.  However, it was not just a giant sob fest, we also had some great laughs and I left that room feeling more inspired than ever before.  Check out some of my takeaways:

  • It takes more than talent to make it in this industry.  Luck plays a large factor in your success (Billy B credits much of his success to luck).
  • It is important to have a goal but keep an open mind.  Being too focused on a goal can cause you to miss some great opportunities in areas you may not have considered.
  • Make sure your goal is in line with your reality.  Some career paths require a lot of travel that can put a lot of stress on your family (especially your husband/wife and kids) and friends.
  • Don’t measure your success by comparing it to someone else’s success.  Save yourself the frustration and carve your own path.
  • For makeup artists whose goal is to work on music videos – there is no money in the music business.  It is time to come up with a new strategy.  And if your backup is Editorial, there is no money in that either.
  • Check your ego – there is always someone who is better than you are at what you do.  Being humble and having a good attitude will get you ahead.

P.S. Billy B will be a judge on the next season of RuPaul’s Drag Race!

P.S.S.  We know Billy B from making over some of the most iconic celebrities of our generation and now he is adding home makeovers to his resume.   Check out his new show called Hometown Renovation where he will be making over homes in his hometown of Aberdeen, Mississippi, on HGTV on Fridays at 5:00 PM.  Get those DVRs/TiVOs ready!

The Makeup Show once again proved that it is the place to be for up and coming and established make up artists.  Certainly a star studded event with the who’s who of makeup where you can learn tips and tricks to take your career to the next level.  Hope to catch it again next year.

Did you attend The Makeup Show?  Share your highlights with a comment below.

You can check out more pictures from the show on my new Facebook page.  Likes are welcome.


3 thoughts on “Review: The Makeup Show NYC 2011

  1. Pingback: Haul: The Makeup Show NYC 2011 « Musings of a City Girl
  2. Pingback: Inglot Freedom System 40-Eye Shadow Freedom Palette « Musings of a City Girl
  3. Pingback: Pure Hoopla or The Real Deal | go top entrep

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